265: How To Sell Better In An Economic Downturn
The Predictable Revenue Podcast
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Are Startups Going to Feel This Most?
Startups are feeling it, there's no question. They're going to be asked to create a business case and they're going to being asked why. The biggest problem that startups have as is they don't necessarily know which box to put themselves into. And if they don't in their positioning, make it easy for a prospect to figure out where they fit, that prospect is going to put them in a box too. So you're going to have to have the proof of value that you've created for others,. That comes from your customers.
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