"I'm not talking about more inventory i'm a dumbass," he says. "If you have more of an offering now you attract more people because all of those brands have their own customer base" He adds that the word of mouth can spread instantly so if you can create in a retail environment amazing customer experiences it's over the fucking top and then take it like 10 times further than that. It took us years to be able to advertise properly and it almost fuck it probably took nine years for us to figure out advertising okayThose first nine years is all word of mouth all of it all right, we didn't advertise dude we couldn't afford to. We spent enough time