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300: Direct Fire! West Coast IPA Now, Revisited

Craft Beer & Brewing Magazine Podcast

CHAPTER

How to Balance R&D and Consumer Love for Beers

Evan: We use our R&D research and development brand so we've developed a whole brand just around this. Sometimes those beers are only on our little fiber oil pilot brew in sometimes those brands make it all the way up, he says. "It's given us the ability that every time we make R&D whatever uh you know today's it'll be IPA that we're talking about"

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