The Future of Sports Commerce and Digital Engagement

The Ringer’s Bill Simmons is joined by Justin Termine of Sirius/XM NBA Radio to break down the wild final night of the In-Season Tournament group stage including the Kings comeback win over the Warriors and whether Golden State is in big trouble, plus some sports radio debates like Tatum vs Booker and who wants Zach Lavine (01:40). Then, he chats with Fanatics CEO Michael Rubin on how AI will impact merchandise, modernizing the sports cards market and more (54:00).

Host: Bill Simmons

Guest: Justin Termine and Michael Rubin

Producer: Jonathan Kermah

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