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How to Create a Critical Client Flow
The critical client flow is where we just look at the fundamental processes at very high level. Inquiries come in, someone sells them into a package, bring them on as a client, you produce the film, you edit the film,. Then you deliver the film and follow up and see how else can we help you. Not everyone that makes an inquiry today is ready to buy today. So let's put them into another email nurture. Or let's set the checkup on them in two or three months time with a reminder in our CRM system. Maybe we want to connect with them on LinkedIn and build a bit of a relationship so the social media we're putting out, they do become