The Relevance, Authority, and Technical Optimization of Search Engines

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Search engines have to answer the user's question, and they usually ask themselves twoto questions. So if you is the marketer aso, can be the answer to both of these questions, you are relevant, right? You are irrelevant. The last piece of this is just technical optimization. There's more than a five billion websites on the Internet. Toda Wiles: Wrt, think about how technically challenging this is for us in today's digital world. We won't go into the full details here but the basic idea behind it is actually getting much easier with each passing year.

Tommy Griffith is the founder of ClickMinded, a digital marketing course for entrepreneurs. He was previously SEO manager at PayPal and Airbnb. He feels weird writing about himself in the third person but admits that it sounds slightly more epic.

Top 3 Value Bombs:

1. Once you internalize the basics of SEO, it comes down to understanding what users are looking for and providing relevant content that fills that need.

2. The three things to nail your SEO fundamentals: Relevance, Authority and Reputations, and Technical Optimization.

3. The 5-step framework that can be used to optimize across multiple platforms with search engines: Searcher intent; Digital Assets; Digital Medium; Optimizing; and the Nudge.

Check out The SEO Strategy Guide - SEO Strategy Guide

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