In a lot of ways, it mimics the like medicine show stuff that we talked about during our snake oil, due to conversation, right? People like have been rightfully disappointed by Western medicine. And what he's doing is sort of like glomming on to this sort of vague, but not totally founded idea that there is like someone else is doing it better somewhere. It's riding the coattails of the genuine mistrust that folks have for understandable reasons often.