Edgier marketing and nostalgia efforts

Kentucky Fried Chicken was once one of the biggest fast-food chain in America. Now, it’s battling declining U.S. sales as rivals attract customers with chicken sandwiches and tenders over KFC’s classic bucket of bone-in chicken. WSJ’s Heather Haddon reports on how the iconic chain is trying to turn things around. Ryan Knutson hosts. 

Further Listening:

- Can Pepsi Make a Comeback?

- McDonald’s Wants To Offer Quality And Value. Can It Do Both?

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