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Warby Parker's Latest Vision

WWD Voices

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Disrupting Eyewear: Innovation in Retail

This chapter investigates a new eyewear brand's innovative retail strategy that redefined the traditional shopping experience. It details the success of their home frame try-on program, the challenges faced, and how they evolved into a physical retail space. The discussion also highlights advancements in technology such as augmented reality and AI, enhancing customer engagement in the eyewear industry.

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