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👨‍🎤 “The BTS Boy Band Strategy” — McD’s adult happy meal. Exxon’s cinderella. MGM’s Primification.

The Best One Yet

00:00

The Future of Happy Meals Is for Adults

McDonald's just launched a rare collaboration with an epic South Korean boy band. The future of Happy Meals is for adults, the company says. BTS generates three and a half billion dollars for the South Korean economy. McDonald's CEO: Nothing had a greater impact on a digital business than famous order programs.

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