The Best One Yet cover image

👨‍🎤 “The BTS Boy Band Strategy” — McD’s adult happy meal. Exxon’s cinderella. MGM’s Primification.

The Best One Yet

00:00

The Future of Happy Meals Is for Adults

McDonald's just launched a rare collaboration with an epic South Korean boy band. The future of Happy Meals is for adults, the company says. BTS generates three and a half billion dollars for the South Korean economy. McDonald's CEO: Nothing had a greater impact on a digital business than famous order programs.

Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner
Get the app