EP 143 | Lou Rosenfeld - How Rosenfeld Media built an engaged community driving long term retention for their business
CHURN FM
00:00
Information Architecture
i like to really focus in on information needs. If you were to figure out the frequency of the search queries and plot them on a distribution chart, what you would find is the pret principle very clearly illustrated. And that's where your information or architecture, in my mind, should start, determining what those needs are,. figuring out which ones ar the most common, and making sure that you're nailing em. I think this is one of the things that, like you say, it's sometimes ov ben afterthought, but thinking through it with your product from the very start can save you a lot of pain further down the line.
Transcript
Play full episode
