2min chapter

The Chase Jarvis LIVE Show cover image

Why Strategy Always Beats Talent | Seth Godin

The Chase Jarvis LIVE Show

CHAPTER

Understanding Customer Strategy in Healthcare

This chapter highlights the significance of understanding customer demographics in strategic decision-making, using Lifespring hospitals in India as a case study. It illustrates how focusing on the influential decision-makers, such as the mother-in-law for expectant mothers, can lead to drastically improved outreach and enrollment success.

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