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5min chapter
SPECIAL: Steve Jobs (Part 2)
My First Million
Think Different
Apple is trying to get back to the basics of great products, great marketing and great distribution. With one advertisement, steve jobbs makes it unthinkable that any apple fan would switch from a mack to a pc. The conversation is no longer about which operating system is best, windows or mackintosh, but it's about who you as a person. In fact, most high strategy is how to on the basics better than your opponent. Companies like fast food chains are struggling in the face of these struggles. Um, do you know what they're doing? They're making out bacon and new health care options. Meanwhile all this supposedly strategic stuff will make them money. You can't skip
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