How Do You Flip That in Your Head to Get More Customers in the Door?

In the automotive y, we're like a new, you know, a company's struggling, and they they come out with a whole new platform. Can you think of any examples of maybe products or companies that did end up throwing a bunch of money at it when they ran into some hard times? And by the way, that can be our problem too. Like every company, for example, if you're talking bout like, increasing marketing expenses, increase sales, how do we get more customers in the door? It could be that there's not a good product market fit. That actually could be the problem.