What Is the Attention Economy?

The idea that we came up with here actually dates back to an obell prize laureate, herbert simon. He got the rivno bell prize in 19 78 for his studies on bounded rationality. And he said something very prophetically about an information age for which there's a lot of information available. But what information consumes is pretty obvious. It consumes the attention of its recipients. So you have it, in the information hage is not microso microchips or oil is people's attention, but not as a cognitive acid, mind you.