Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

From Burnout to $30M Success: Lessons in B2B Marketing That Work

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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The Number One Insight That We Learned From Our Sales Team

We knew that, and this is also kind of obvious in retrospect, but like we couldn't have one size fits all messaging. The dysfunctions between these teams and the pain points were starting to emerge. We started doing some lightly gated content, but it has to be extremely high value. And then third, a year or two later in 2020, we started experimenting with the quote unquote ABM or ABX machine which is start thinking about accounts at the account level. Is it worth our company going after them in a big way? And if yes, what's the playbook for that? So so like everything we build really is in these three areas.

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