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Ep 218: Tabs Sex Chocolate: Engineering Virality from Day One

DTC Podcast

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How Did You Launch Tabs?

Oliver: We went through a lot of prototypes. Every word on that box and every, you know, design and color was very much intentional. It took about 11 months to pack the chocolates full of natural supplements while still preserving the taste and flavor. I don't want to get ahead of myself, but we've seen some initial signs of product market fit and hopefully we can continue to keep the borrowing.

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