24min chapter

In Depth cover image

Rebooting Intercom: Eoghan McCabe on Defying Silicon Valley Orthodoxy | Co-founder & CEO

In Depth

CHAPTER

Navigating Strategic Shifts

This chapter discusses the strategic changes implemented upon returning to the company, emphasizing a refined direction towards customer service software and the necessity of confronting competition. It highlights the importance of innovation and disruptive approaches over incremental improvements in a mature market, particularly with the impending influence of AI. Additionally, it addresses the cultural impact of these changes and the significance of effective branding in building a successful and appealing company.

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