The Cost of a $100 Million FTX Deal

This should have been a slam dunk. Is there any logical reason why Sam Bankman Fried would say no thanks? Well, I think it's important to focus on just how expensive this deal would have been. Tom Brady and Giselle Bunchen got in total about $50 million worth of FTX equity in exchange for their endorsements. A $100 million deal is sort of another level in terms of costliness.