Katrina Wong is VP of Product Marketing & Demand Generation at Twilio Segment. Katrina spent over 15 years growing and scaling early-stage SaaS companies, and she had a few golden nuggets to share with us.
We sat down with her to talk about growth strategies, including the following:
— What is a growth strategy, and why create one?
— How should different-stage companies address their growth strategy?
— Who in a company should be involved in creating the growth strategy?
— How to get buy-in from everyone in your organization?
— What are mistakes companies make when creating their growth strategies?
— How it works over at Twilio
Happy listening!
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Visit Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> https://twitter.com/SaaSGrowthHub
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Visit Segment >> https://segment.com/
Follow Katrina on Twitter >> https://twitter.com/katchmesocial
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Book recommendation:
— Memos from the Chairman >> https://www.goodreads.com/book/show/1069335.Memos_from_the_Chairman
— Atomic Habits >> https://www.goodreads.com/book/show/40121378-atomic-habits
— Artificial Intelligence Basics >> https://www.goodreads.com/book/show/52362494-artificial-intelligence-basics
