The Future of Intranets

UX in many ways has become a substitute for interaction designers. People say, I want a UX designer and they expect a Y-frame monkey. We're destroying... This is interesting here as well. He's saying also in the circle, perhaps UX designers just now are misnomer or the wrong label. Because it's used to describe so many different things. Yep. Well, he is actually in the text. But in the text he talks about, that it spans across many domains from visual design to cognitive psychology and to cognitive. Yeah. So we're in total agreement with Ross, although we tore apart his title there. The many facets of it Exactly.