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The Power of Storytelling
I think that, and I've been writing about this for a while, is behavioral economics is one of the biggest breakthroughs we've ever gone through. You know, why does one person buy the same t-shirt essentially in cotton, one pays 300 bucks and another pays 10 bucks outside of their income? It's all storytelling that we tell ourselves. And here's the thing, who still believes the most in stories? It's older people. Younger people aren't as attached to the stories because they're moving their brains so much. The memes don't last as long. We're going down the same path.