4min chapter

ACQ2 by Acquired cover image

Consumer Investing in 2022 (with Brian O'Malley of Forerunner Ventures)

ACQ2 by Acquired

CHAPTER

Is There a Return to Reality in the Direct to Consumer Space?

We're in this period right now where there is a return to reality. The ones that don't have a strong enough value proposition to the end consumer are just not going to survive. Some of them are turning into good Quality cash flow businesses, but ones where there's a real question about the strategic value around those companies. They start out in a narrow set and then they're able to evolve that more broadly.

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