How Google collaborates with news publishers
The Business of Content with Simon Owens
00:00
Dark Social
A lot of newsletter traffic is a lot of its dark social that comes in as direct a traffic and gugale analytics. Dark social is usually a because sights have not done a great job tagging a their gogle analytics a structure thet they do see a lot of users bucketed into dark social. The strategy around acquisition of those types of users should be a really central to the revenue strategy for these partners.
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