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Why Simplicity is the Key to Great Copywriting

The Marketing Millennials

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How to Overcome the Challenge of Ghostwriting

If you're telling someone's story, the reader usually reads it in that person's tone. I think a lot of people overcomplicate it. You need to write as simple as possible. A lot of people they'll use big words to hide the fact that they don't know what the hell they're talking about.

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