If you have new information that the market doesn't understand how important it is, or en how to gather it, you really could beat the market. If you see a company that has got a third party, trusted third party, measuring n p s for multiple competitors, and shares that with you, that's deep insight,. It is not priced into shares. The reason i say that is, i would not have tripled the stock market over ten years by looking at only one non-financial metric. That's whole different mind said. When you are love customer's is the purpose of my business. You enrich the lives of customers. Is what animates both my economics and inspires my employees.

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