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Jay Livingston (Shake Shack) | How Storytelling is Crucial to Brand Building

The CMO Podcast

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Jay Livingston, the Chief Marketing Officer of Shake Shack

Jim Stangel talks with Jay Livingston, the chief marketing officer of Shake Shack. Since its first kiosk in 2004, Shake Shack has grown to nearly a billion dollar brand. Sales for the latest fiscal year grew about 20%. While we use the term Renaissance Man or Woman too much, my guest Jay is truly, really, a Renaissance Man.

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