11min chapter

Leading With Purpose cover image

#8: The Birth of a Brand with UGG Shoes Founder Brian Smith

Leading With Purpose

CHAPTER

Building a Team and Early Challenges

In this chapter, the speaker discusses the importance of building a team and shares their experiences in the early years of their brand, UGG Shoes. They talk about the challenges of starting a business with limited funds and how they eventually sold the brand due to its growth and the need for more capital.

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