3min chapter

On Brand with ALF & Rory Sutherland cover image

Who Gives a Crap? Simon Griffiths tells Rory why he does

On Brand with ALF & Rory Sutherland

CHAPTER

The Single Calvin Klein Syndrome

I was thinking about different social business models for a while when the idea came about. And I was really interested in how we could work with products that everyone used, regardless of where they were,. It wasn't a product that wasn't needed. The name 'toilet tissue' is one of those things that nobody has actually ever spoken in spoken English. We use it to talk about a very serious problem that exists in the world that's just not getting enough airtime.

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