IKEA thinks that everyone should be able to create their dream home without putting their finances and future in jeopardy. By being an ally for those with tighter budgets, IKEA helps you furnish your home with beautiful and innovative products. The next time someone asks you to do something, don't say, well, how can I make this simpler easier? How can I, how am I making this harder than it needs to be? It reminds me of a story, but I may have shared it on the show before.