Navigating Rights of Publicity in AI Use of Deceased Celebrities

Matt is joined by Mark Roesler, founder and chairman of CMG Worldwide, to discuss how AI has added a new twist to how the rights of dead famous people are being exploited. They discuss how incredibly valuable these rights are and how new technology is changing the way name, image, and likeness are being enabled to resurrect dead stars. They highlight a few recent examples, including James Earl Jones in the new ‘Mufasa: The Lion King’ film, as well as Frank Sinatra and Sammy Davis Jr. in a commercial for a new brand of gin. Mark explains how these deceased celebrities are protected in the age of AI and who is making the decision to exploit these rights (02:33). Matt finishes the show with an opening weekend box office prediction for ‘Mufasa: The Lion King’ and ‘Sonic the Hedgehog 3’ (26:20).

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Host: Matt Belloni

Guest: Mark Roesler

Producers: Craig Horlbeck and Jessie Lopez

Theme Song: Devon Renaldo

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