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Navigating the Mid-Market Consumer Landscape
This chapter explores the mid-market consumer segment in private equity, focusing on businesses with revenues of $100 million to $500 million. It contrasts smaller private equity fund strategies with larger mega funds, discusses current market challenges, and examines specific sectors showing resilience. Additionally, the chapter analyzes successful brand strategies and the complexities of market dynamics, offering insights into the evolving consumer trends in the fashion and retail industries.
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