Ep 281: Amazon's "Buy it with Prime" Comes To Shopify, New Amazon Video Ads, And An Alarming FTC Ruling On Variations And Their Reviews (AKNF)
DTC Podcast
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Amazon Sets a Dangerous Precedent
It sets a dangerous precedent if Amazon's set up to work like this with all their other advertisers. There's so many downstream potential impacts that it sets, and we'll see how it all plays out. They should have just went after Amazon and told them like, hey, these shouldn't share reviews inside a variation. It could have ended there instead of going after an individual brand as it's literally meant to be used.
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