Libero cover image

Libero 014: It's A Bit Like Severance

Libero

00:00

Dominance and Promotion in Football Broadcasting

This chapter explores the significant impact of Sky Sports on the UK football broadcasting landscape, specifically its role in promoting the Premier League. It contrasts Sky's management of Bundesliga rights with BT Sport's strategies, offering insights into how programming choices influence public interest in football leagues.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app