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WSJ Reporter Free After Historic Prisoner Swap & Return of the (Apple) Mac

Morning Brew Daily

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Mistakes in Markets and Misaligned Partnerships

This chapter analyzes a prominent investor's failed IPO attempt, emphasizing the pitfalls of overestimating market conditions and the consequences of hubris. It also critiques the Army's marketing missteps with a celebrity partnership that failed to deliver on recruitment goals, highlighting the limitations of unconventional advertising strategies.

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