Games matter
Akimbo: A Podcast from Seth Godin
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How to Use Prodigy Every Week for 7 Minutes
Prodigy was the most popular online game in history at its time. If you used it a lot, they lost money because they charged a flat monthly fee. The cost of running all those motums was so high that what they needed were people who would use it a little - not so little that they would quit, but little enough. We invented guts to get people to use prodigy every week, but just for seven minutes.
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