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HoS: John Middlekauff on NBA media softness vs. NFL media harshness

House of Strauss

CHAPTER

NBA TV Rights Deal and Potential Viewership Decline

This chapter discusses the expectations for the NBA TV rights deal and the concerns about potential viewership decline and its impact on advertising rates. They also explore the NBA's plans to partner with streaming platforms and the difference in tracking viewership between traditional ratings and digital platforms.

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