Cameron Herold - Scaling Culture: Navigating the Challenges of Growth
CultureLab with Aga Bajer
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The Importance of a Vibrant Vision
A vivid vision is a document of four to five pages that describes in very, very vivid detail where you are going as a company. And the timeline that you attach to it is three years; why not one year? Ten years out is so far out there that we can deal with that later. So there's something different. There's a B-HAG, the big hairy audacious goal that Jim Collins talks about. An example of that would be Elon Musk saying they want to colonize Mars.
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