The Town with Matthew Belloni cover image

What the Writers Guild Won, With a Negotiator

The Town with Matthew Belloni

CHAPTER

Taylor Swift's Impact on Travis Kelsey's Popularity

Analyzing the increase in Travis Kelsey's Jersey sales, podcast ranking, and Instagram followers after Taylor Swift's appearance at a Chiefs Bears game. Predicting the boost in viewership for Travis Kelsey Chiefs games and discussing Taylor Swift's attendance as a promotion strategy for her movie.

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