Airbnb has one marketing department now and they only market a few things a year. The things we market you probably know about because we try not to say anything you don't know about. Customers can only handle so many new features at certain velocity, he says. You speak to the customer the way you talk to an eight-year-old, but they're busy.
Airbnb CEO and Co-Founder Brian Chesky joins Jason to tell the story of Airbnb’s early startup struggles (1:29) and discuss how the company has restructured operations to heighten focus on the product and its customers (16:05). They dive into addressing customer complaints, hyper-focused marketing, the AI opportunity for Airbnb, and much more (40:26).
(0:00) Airbnb’s Brain Chesky joins Jason
(1:29) Brian’s experience with early rejection
(14:48) Lemon.io - Get 15% off your first 4 weeks of developer time at https://Lemon.io/twist
(16:05) Airbnb’s company structure and focusing on product first
(25:26) Miro - Sign up for a free account at https://miro.com/startups
(26:42) Staying focused, getting permission from your customers, and Airbnb’s new updates
(38:53) Embroker - Use code TWIST to get an extra 10% off insurance at https://Embroker.com/twist
(40:26) Addressing customer complaints and Brian’s philosophy on remote work
(49:23) AI’s future in hospitality and Brian’s personal experience with ChatGPT
FOLLOW Brian: https://twitter.com/bchesky
FOLLOW Jason: https://linktr.ee/calacanis
Subscribe to our YouTube to watch all full episodes:
https://www.youtube.com/channel/UCkkhmBWfS7pILYIk0izkc3A?sub_confirmation=1
FOUNDERS! Subscribe to the Founder University podcast:
https://podcasts.apple.com/au/podcast/founder-university/id1648407190