Do You Need Someone to Know in 2015?

It definitely depends. Like if you're doing a budget report, right? Like just do the bar chart so people can save the dollar amounts and be done with it. But I don't know. Maybe if you're taking that chart and putting in a presentation to your CEO, maybe you do need to add some element of something that makes it more memorable or make them look up from their phone for a second to take notice of the chart. And that's how we can help create that story really and help people stop even on those data that maybe less,I don't know, more like abstract, I guess.