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Category Creation Playbook: How to Be Irreplaceable in B2B Marketing (with Josh Lowman)

B2B Marketing with Dave Gerhardt

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The Art of Category Creation

This chapter discusses the founding of Goldfront, a design studio, and the critical role of category creation in marketing. It highlights the founder's evolution and examines the balance between creative naming strategies and market success. Personal anecdotes illustrate the significance of differentiation and a strong point of view for ambitious businesses in today's competitive landscape.

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