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#262 - Interviewing Simon Høiberg about Lessons from His Journey to $400K ARR
Indie Founder
Using Paid Ads Is Not a Silver Bullet
Using paid ads is also no silver bullet. It's not something that can magically just make you grow. The platforms and their AI models have you covered here. So it all comes down to the creatives as an advertiser. You need to make killer ads, ads that almost look like great content in itself. We spent more than $50,000 on ads just this year. And it costs a lot of money. But once you get a hang of it, it is just the best way to acquire people. I call it user acquisition while I sleep.
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