Milenomics ² Podcast - No Annual Fee Edition cover image

Milenomics² Podcast NoAF Episode 77: Revisiting Be Your Own Elite in 2024

Milenomics ² Podcast - No Annual Fee Edition

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The Value of Delta's Loyalty Program and Effective Partnerships

This chapter explores the development of Delta Airlines' Sky Miles loyalty program, highlighting its successful credit card partnerships and the value it offers to customers. The discussion contrasts Delta's user-friendly redemption process with the challenges of competing airlines, particularly emphasizing the benefits of its collaboration with American Express.

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