Choiceology with Katy Milkman cover image

In the Face of Risk: With Guests Jeff Elison & Ido Erev

Choiceology with Katy Milkman

00:00

The Different Response to Risk in the First Trial

People always try to select the option that led to the best outcome in similar situation in the past. This effort is effective because often what works in the past is likely to work now too, but can lead to two biases. Most natural decision problems are not similar to these rare cases because rare cases are rare. For example, a few years ago I received high-fine when I touched my smartphone while driving near my university gate. Now I tend to think if I want to touch my smartphone when I approach the gate, now I think again this is dangerous.

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