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Google's Search VP on Generative AI in Search, User Notes on Search Results, and SEOs — With Cathy Edwards

Big Technology Podcast

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Enhancing User Engagement in Search

This chapter delves into Google's innovative strategies to improve the search experience by prioritizing user engagement and feedback. It discusses the balance between user comments and moderation to foster constructive discourse while tackling challenges like misinformation. The conversation also touches on the integration of features inspired by social platforms to enhance search functionality and combat spam.

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