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Episode 23: Understanding the Changing Regulatory Landscape Under an Activist Federal Trade Commission

Perfect Balance: An Advertising Law Podcast

CHAPTER

The FTC's Enforcement Actions on Consumer Reviews

The FTC is proposing updates to its decades-old endorsement guides. In October of last year, the commission issued advanced notice of proposed rulemaking on fake reviews and deceptive endorsements. And in Roombster, a case that's currently pending in the Southern District of New York,. The complaint asserts that Roombster inundated the internet with tens of thousands of fake positive reviews.

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