012 - An Interview with Carl Richards, Author of "The Behavior Gap"
The Jesse Mecham Show
00:00
The Complexity of Decision Making
"I bought some stock in Apple because I thought, well, this sounds fantastic, right? So I buy the stock at 34. And then it went up to about 60 over some short period of time," he says. "And I remember thinking, Oh my gosh, I made the best choice ever." He adds that you can make a bad decision and have a good result with independent functions.
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