A Change of Brand  cover image

EA Sports FC with Nils Leonard

A Change of Brand

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A Historical Overview: EA Sports and FIFA's Evolution

This chapter explores the historical relationship between EA Sports and FIFA, detailing the evolution of football gaming from FIFA's founding in 1904 to the launch of its video game franchise in 1993. It culminates in the 2022 split, examining the implications for EA's new brand identity and the challenges it faces in carrying forward the legacy of football gaming without the FIFA name.

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