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How our interconnected world is changing

The McKinsey Podcast

CHAPTER

AB Inbev - Is There Evidence of Trading Down?

AB Inbev has a very diverse portfolio of brands as well. Premium continues to be the segment that is growing. 10 years from now, premium is going to be even bigger than it is today. The economy could play out in so many different ways at this point,. How do you manage for that?

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